Planning ahead in this way is the best way to help take your business to the next level. It will serve as a roadmap of what you need to do, and when. If you are working with other people, such as colleagues or joint venture partners, it keeps everyone on the same page.
It also helps you manage your 4 main marketing areas:
- Your website or blog (content marketing)
- Email marketing
- Social media marketing
- Special sales and promotions, including important events like product creation and launch
These work together to drive traffic, generate leads (get subscribers) and make sales.
All marketing is content marketing. It’s just a question of the format of the content. Imagine you have a fabric and notions bricks and mortar store, but want to drive traffic to your store in the real world and also get customers online. Useful content about quilting, making your own skirt, fun holiday crafts to give as gifts, and so on, would all be useful content that would get local customers to come in and online customers to buy, especially if you put together reasonably-priced kits with everything they would need for each project.
Email marketing also requires content and provides a context for making a sale. Send an email with similar information as to what is on the site, with a link to buy a product related to the content.
Social media marketing can drive traffic to your site, and subscribers to your email marketing list. Once they are on your list, they can receive your content and great offers. These will include your special promotions.
There are three main reasons for special promotions:
- To launch a new product
- To create a seasonal or holiday-related promotion
- To stimulate sales during a slow period
Creating and Launching New Products
Product creation and launches should be the high points of your promotional calendar.
Research what your target audience wants and needs and build a product around it.
Build an email list around it as well, so you can let them know when the product is launching.
This will help it sell well right out of the starting gate. It’s important to pencil in all of the key dates related to the launch on your promotional calendar so nothing gets missed and everything isn’t left until the last minute.
What do you get in this bundle?
The Ultimate Product Creation and Promo Workbook
Product Creation Checklist & Product Creation Planner
This checklist and planner is designed to help you plan out the next product you will create in detail so you don’t miss any important steps along the way.
Product Planning Worksheet
The product planning worksheet will help you map out the important pieces of your product along with how you will market it to your audience.
Product Promotion Checklist & Planner
This checklist and planner will help you keep track of all of the tasks needed to prepare your product for release and during the promotion process. Includes tips for creating an effective promotion strategy.
Product Promotion Worksheet
This worksheet will help you plan out the promotional content for your new product.
The Ultimate Content Planning Workbook
Content Creation Checklist & Planner
This checklist and planner will help you plan out and keep track of the content you need to create for a successful promotion.
Content Creation Worksheet
This worksheet will help you plan out the content you’ll use for promoting your new product
Monthly Promo and Marketing Calendar
Use this monthly calendar to plan important dates each month in more detail including product launches, affiliate promotions and content you’re going to publish.
Daily Promo and Marketing Planner
Use this planner after you have created your monthly plan to keep you on track with your daily content tasks.
Marketing and Promo Goal Setting Worksheet
Use this worksheet to set your marketing and promotion goals. Includes space for tasks and due dates based on what you will outsource, what you’re responsible for and what content is needed.
Promo and Marketing Goal-Focused To-Do List
This worksheet is used to track your to-do list based on your bigger goals. There is a column to track your to-do list for audience building, income producing, product development, other tasks and tasks that you will outsource.
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