How To Research Your Competition...and Identify Exactly Where You Can Stand Out
Do you know what your competition is up to? You should, and here’s why:
What Sets You Apart - How do you know what's unique about your business if you don't know what your competitors are doing? You may be offering the same or similar products to the same or similar people and in the same or similar way. This is definitely not a good thing for any business. You need to uniquely fulfill the needs of your market in a way that no one else is currently doing it.
Avoid Doing What's Been Done – What if you have a great idea for an ad but your competitors have already run one like it? Simply knowing what your competitors are doing is a good way to make sure you don't do something that's already been done. A number of forehead smacking moments can be avoided. And you might even find out that what they’ve done didn’t even work!
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